Gallo | Flower and Plant Wholesale Supplier

🌼 1960s – The Roots of a Dream

In the heart of Campania, in Castellammare di Stabia, the seed was planted in the 1960s for what would become a leading company in the Italian floriculture industry. The founder, Lazzaro Gallo, a man of great determination and love for nature, began his journey as a flower grower.

At a time when agriculture was still deeply rooted in tradition, Lazzaro bet on the beauty and delicacy of flowers. With few resources but a clear vision, he started cultivating on a family-owned plot, tending each plant with artisanal care.

Thanks to his tireless work and the quality of his products, his flowers soon conquered not only local markets but also began to circulate beyond the city limits. By the end of the decade, the business naturally evolved: from simple grower, Lazzaro Gallo became a trader, opening the door to a new phase of growth.

It was during these years that the company’s core values were born: passion, respect for nature, quality, and entrepreneurial spirit.

🌸 1970s – The Bloom of a Floral Trade Leader

In the following decade, the company founded by Lazzaro Gallo in Castellammare di Stabia took a significant leap forward. Thanks to the increasing demand for flowers and ornamental plants, the company established itself as a leader in the floral trade in the Campania region. To meet the needs of a growing customer base, Lazzaro forged strong partnerships with local producers, ensuring a constant and diversified supply of high-quality products. These collaborations enabled the company to offer an increasingly wide range of fresh flowers, responding to market trends and customer preferences.

Aware of the importance of efficient logistics, the company made significant investments in the transport sector. A dedicated fleet of vehicles was created, equipped with advanced technologies to maintain product freshness during transport. These investments expanded the company's reach beyond regional boundaries, ensuring reliable and timely deliveries.

Focus on service quality and the ability to adapt to a changing market solidified the company’s reputation. By the end of the 1970s, the name Lazzaro Gallo had become synonymous with excellence in flower trading, laying the groundwork for further development in the years to come.

🌺 1980s & 1990s – From the Fields to Europe

With the arrival of the 1980s, the company founded by Lazzaro Gallo reached a new milestone: recognition at both national and international levels. After two decades of steady growth, the company was mature, structured, and future-oriented.

Guided by the same pioneering spirit of its beginnings, the company launched its first exports to Europe, bringing flowers grown in Castellammare di Stabia to markets across the continent. The high quality of its products, combined with a well-established logistics network, won over international clients, opening up new commercial opportunities.

During these years, the company took part in numerous floricultural fairs and exhibitions, becoming an ambassador of Italian craftsmanship and style in the floral world. These events not only boosted brand recognition abroad but also kept the company in tune with industry innovations, maintaining its competitive edge.

In the 1990s, the company celebrated 30 years of activity: three decades of passion, hard work, and entrepreneurial vision. The company’s story had become a true family legacy, passed down through generations, with a strong bond to its territory and an ever-expanding global outlook.

🌿 2000s – A Generational Shift: Tradition Continues

With the dawn of the new millennium, the company founded by Lazzaro Gallo entered a new chapter: a generational transition. After decades of tireless dedication, Lazzaro entrusted the leadership of the business to his sons, Matteo and Silvio Gallo.

Raised among greenhouses, markets, and seasonal scents, Matteo and Silvio had grown up immersed in their father’s passion for the floral world. With deep respect and appreciation for what had been built, they took the reins of the company with the aim of preserving tradition while embracing innovation.

Under their guidance, the business continued to thrive, strengthening historical markets while exploring new opportunities. The values passed down by Lazzaro — dedication, quality, integrity — remained at the core of every decision. At the same time, Matteo and Silvio introduced new managerial, commercial, and technological skills.

The 2000s saw further expansion abroad, upgrades to the company’s infrastructure, and the foundation of its digital presence, which would define the next era. It was the beginning of a new age, where family tradition meets modern vision, breathing new life into the enterprise while staying true to its roots.